Rays Culinary Pvt. Ltd.

Sattviko is India’s fastest growing food brand. Sattviko is creating largest global brand for pure and traditional Indian food products in Modern Avatars.

Incubated since: 2018   HQ:  Delhi   Sector: Food     Sub-sector: Food Processing

The Entrepreneur

Prasoon has recognized as the youngest “Distinguished Alumni” from IIT Roorkee and one of the youngest charter member of TiE Delhi, he has to his credit an extensive experience in entrepreneurship. He is a travel enthusiast who loves making new acquaintances, particularly with entrepreneurs. As a firm believer in Karma, he has been helping a number of startups and has also invested in couple of them

The Challenge

The growing lifestyle diseases due to food consumption draws demand from consumers all over the world for healthy and natural alternatives. It cannot be easy if a food chain excludes scores of possible patrons by offering just vegetarian food. But there is a bright side: it becomes a segment player and creates a niche.

The Solution

Sattvik food is light, nutritious, and easy to digest and always freshly prepared. The foods chosen for this diet bring clarity and balance both internally in the body as well as externally in the universe. Vegetables and fruits bursting with flavor, complementing each other in exotic preparations, all this and more is what you can expect as you walk into Sattviko.

Impact

The startup started an initiative like the wrapper exchange campaign that Sattviko has initiated encourages consumers to avoid disposing of the wrappers of its products but instead, consumers can exchange 10 empty Sattviko wrappers for one free packet of Sattviko snacks. Also skilling youths in the hospitality sector