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Federation of Indian FPOs & Aggregators.(FIFA)

Federation of Indian FPOs & Aggregators

An aggregating platform that is Linking farmer’s producer organization directly to retailers / traders.

Incubated since: 2017    HQ:  Delhi Sector: Agriculture    Sub-sector: Market Linkage

The Entrepreneur

Mr. Vivek has nearly 20 years of experience in rural marketing & communication at top organizations (such as PepsiCo India, Hindustan Latex Ltd, MART, Reliance Telecom, DlightInc, Starcom Media Vest Group & Percept Advertising Ltd)). Currently working as Chief Executive Officer with Federation of Indian FPOs & Aggregators.

The Challenge

Challenges are lack of proper monitoring, no or incomplete record of farmer members, no penalties for wrongdoers, no incentives for good performance, and other problems like free-riding. Lack of proper monitoring and evaluation seems to be hampering the growth of FPOs.

The Solution

What they offer:

Develop linkages in Organised Retail Sector, HORECA, etc. Helping in Marketing & Branding & warehouse arrangements.


The company works with various communities within its ecosystem; it employs young Indians in rural and urban areas, works closely with farmers, suppliers and distribution systems across the country and interacts with various stakeholders. The farmers under the banner of FPOs on one hand and market players viz Organized Retail, Processors and Food Processing Units etc on the other, are being closely connected as a part of our goal – Market Linkage.

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